Sturgeon Spirits was was named after the Lake Winnebago system’s popular sturgeon fishing and spearing tradition. Various aspects of the Oshkosh area are incorporated into the building’s design. The stained concrete flooring represents the ice-covered area lakes. The reclaimed wood ceiling treatment in the building’s corridor loosely mirrors a wood dock and serves as wayfinding between rooms. The building was stripped down to expose the unique roof structure and supporting center beams. Guests are able to view the distilling operations from the tasting room via a window, giving transparency to the production of the spirits.